A Ferrari Testarossa styled as a GTA Grotti Cheetah has appeared at Selfridges with a £1 million asking price.
The boundary between fictional supercars and real automotive collectibles has become unusually thin in London. A Ferrari Testarossa dressed in the style of Grand Theft Auto’s Grotti Cheetah has appeared at a Selfridges pop-up, with an asking price of £1 million.
A familiar silhouette with a fictional identity
The Cheetah has long echoed the shape and attitude of the Testarossa. Its low body, dramatic side intakes and pop-up headlights fit the Miami-inspired atmosphere associated with Vice City.
The color scheme does much of the work
Blue and pink paint turns the car into an unmistakable reference to the game’s neon imagery. It is a visual tribute rather than an ordinary factory-spec Ferrari, and that distinction will matter to serious collectors.
Why Selfridges makes sense
A luxury department store attracts visitors who might never attend a conventional car auction. Placing a GTA-themed vehicle among fashion and memorabilia also emphasizes how far the franchise has traveled beyond games.
One million pounds is a statement
The price reflects an unusual presentation and cultural association, not simply the typical market value of every Testarossa. Prospective buyers would still need to examine provenance, mechanical condition and the terms of sale.
A car that is also a prop
The Testarossa evokes a particular era of Miami imagery: bright colors, long boulevards and television crime drama. That visual connection is why the Grotti comparison lands so quickly.
For collectors, documentation is essential. A distinctive wrap or themed paint scheme does not automatically make a car an officially licensed Rockstar product.
The larger appeal
The display shows how effectively Rockstar’s fictional automotive language translates into the real world. Even visitors who cannot afford the car can recognize the joke immediately: a vehicle from a digital crime fantasy parked in one of London’s most established retail destinations.
Where the story stands
As a publicity stunt, the display understands both car culture and game culture. Further updates should be evaluated against direct publisher statements, platform information and independently documented evidence. That approach protects readers from treating a compelling claim as a settled fact.